Lighting Up the Competition

Row of Lights

Excerpt from April 2010 Hardware Retailing article

“Fashion forward and functional. The electrical department has a little bit of everything. But to be successful in this category, retailers have to know how to sell everything from high-end lighting to $2 switch plates.

As customer demands and trends change, one aspect of the electrical department remains the same: customer service. It’s a ‘must’ in every category, but customer service is even more important when it comes to electrical. When electricity is involved, every customer wants to get the project done right and safely, the first time.”